Do You Want Your Blogging Business to grow - Answer These Question
August 03, 2016 Salan Khalkho 4 min read
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Funny thing about blogging is that in many sense it is like visiting a new city or an adventure park where you have never been before. You are thrilled and excited about the possibilities that lies ahead but it is important to know your surroundings before you venture into it.
If you are blogging for money - read this!
If you are blogging for money, you should know basic business facts. For example you should know what kind of articles your target audience will be most interested in, places they hang out so that you can go there and bring them home to your blog. There are many more factors to consider without which you will simply be wasting your time and never achieve success.
Answers you need to turn your blog into successful business venture
The first step to building successful blogging career is to ask the right question that helps you define your current business environment and your brand situation. Answers to these questions are crucial piece of information that links your efforts with success. Once you have the answers you will know the kind of content that will resonate with your readers most and help you market your blog. You can conduct online surveys, ask questions through email newsletter and by looking at page view stats to know what kind of articles readers are reading the most.
Two questions that will make or break your blogging business
Regular readers are your best candidate to gather information critical to your business since they care about your business. You should know how you can keep them happy and find more like them. Once you have the answer, you can plan strategies to scale your blogging business. Here are two questions you need to ask.
- What kind of content is helping your target audience most? Once you know this you will know what topic you should continue covering to attract right visitors that converts best.
- What topic is not performing well or driving wrong kind of traffic? This will tell you what kind of content you should immediately stop creating. Traffic is important to make money, but only when right kind of traffic is pouring in to your website.
Through surveys find what your readers would be most interested in reading and what will help them the most. You should also ask what they don't like to see in your website. This will give chance to your readers to express their deepest frustration which should be addressed immediately.
Conduct SWOT analysis to assess market opportunity
Once you have completed above step, you should move on to conduct market assessment for your blogging niche. This will reveal key environmental forces that will directly impact your blog's overall health.
Prepare a list of competitors and start populating the four quadrants of the SWAT (Strength, Weakness, Opportunity and Threat) analysis. As you continue answering the quadrants, you will begin to get correct picture of how well your blog stacks up against your competitor's blog.
- Strength - key elements of your blog that is helpful in driving targeted traffic
- Weakness - Elements that are deterrent to your blog's growth.
- Opportunities - What market conditions are conducive to your blog's growth?
- Threats - Market conditions that can cripple your blog's growth
If your efforts are not showing result - change direction
SWOT analysis will help you drive key insights needed to arrive at growth strategy that makes best use of available opportunity. It also helps you plan against your weakness and threat that might jeopardize your growth, thereby increase the chances of your blog's success.
If you have put your heart and soul into your blogging business, yet there seems to be no trace of success, you should immediately stop doing everything and assess your blogging business as I have shown you above. Above assessment will help you get started in the direction that will produce results.
Salan Khalkho is the founder of
SyndicateBlogger, a content discovery platform that helps bloggers grow their traffic by connecting to a larger network of bloggers and grow by leveraging combined traffic. A former Analyst at Reuters, Salan spends most of his time as a content strategist for his clients. In his spare time he and his wife love exploring new recipes and spend time with their baby boy.
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