Double Your Response Rate on Your E-Newsletter With this Quick Guide
July 08, 2016 Smita Benjamin 4 min read
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Newsletters are essential tools to keep visitors hooked to your website. Any blogger worth his/her salt would know that writing newsletter is quite a task that demands high focus, time and a portion of your mind. Yet with so much of investment if you see only few responses from your subscribers or low open rate, I can understand your frustration. Even I have been there, though not any more. This quick guide is dedicated to all those bloggers who have ever doubted whether doing quality weekly e-newsletter is really worth the time and effort invested.
Doubling or even tripling your response rate is not a rocket science. Whatever e-newsletter tools you are using right now is just fine. You also don't have to pan for any new setup or arrangements. Writing e-newsletter that elicits more replies is really simple. You only have to make slight changes to your writing styles and continue writing the way you are doing right now. Bloggers have their own unique style or flavor of blogging that draws a particular section of visitors. So you don't have to copy any one to be successful. You are unique in your own ways and that's what attracts unique section of visitors. Always remember that your followers follow you for a reason, don't ever think of losing your flavor in a bid to become someone else, you are not.
So what does really change!
Like any blogger your readers like your style of blogging and that's what makes them come back to your blog over and over again. When they come to your website they come with a mindset to spend time reading your blogs. That's not same when you are trying to drive people to your blog through e-newsletter. Your newsletter emails are just another emails sitting in a readers inbox stacked conveniently among thousands of other emails screaming for attention.
From several studies conducted by various online marketing agencies, we have concluded the findings in this article that will double or even triple the chances your newsletter are being read.
Ask for response and you shall get it!
This is the most obvious one but easy to miss. Without a clear call to action, it's too much to expect a response from your e-newsletter readers. After all how many replies do you really get appreciating for your e-newsletter? You should include 1-to-3 questions in your e-newsletter and offer some form of incentives to encourage readers to send their replies. Remember, e-newsletter's main objective is to encourage visitors to visit your website. Your question should be such that gives good reasons to readers to visit your blog. E-newsletters that ask questions are 50 percent more likely to be opened and read.
Add a pinch of salt
Present your opinion, take a stand and speak with authority, but do it all with a pinch of salt. E-newsletter that are either moderately positive or moderately negative attract anywhere between 5 to 15 percent more responses, than those that are neutral in nature. People like drama. A bit of emotions can have you their attention. Use it where needed to your advantage, but without appearing emotional. Your objective should be to elicit emotion among your readers but without making them feel as if your views are biased because of your own emotional experience of past. Present facts and figures from authority sources that that can elicit emotional triggers among your readers.
Keep it short
A study by email productivity software provider Boomerang found that e-newsletter with short and crisp subjects lines are more likely to be opened. However, only 14% message without any subject line really got opened. The study found that subject line with 4 words received most responses.
No matter how great someone may be your blog's fan. Stats show the more you send out newsletter, the more subscribers begin to ignore you. Find out the sweet spot. Studies show that the newsletter send out once a week, have almost twice chances to be opened.
Beware of inbox black hole
To give you a hint, almost every other e-newsletter is delivered into an automated spam box. I am sure you would definitely not like to see your hours of work delivered to your subscribers email spam box. Do you know that your e-newsletter's subject line can lead it to spam box. Here is a good list of words on hubspot that you should avoid including in your e-newsletter's subject line to prevent triggering spam filters.
A first-rate journalist, Smita Benjamin expertly covers wide variety of topics around web traffic building, website traction and blogging. She helps companies with strategic content planning to drive highly targeted traffic. She loves reading, travelling and exploring new places.
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