Get Published at Top Sites by Following Easy and Repeatable Step-by-Step Process
July 12, 2016 Smita Benjamin 6 min read
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If you are a blogger or a SAAS owner, you know the benefits of getting published at top sites. Your blog or website not only gets instant spike in the number of visitors visiting your blog, but it also continues to receive rich dividends for many days to come.
The power of Guest Blogging at Top Sites can be understood from the fact that Buffer generates about 100 signups a day and Neil Patel generates about 20,000 visitors from referral traffic alone.
Guest publishing at top sites puts you on a podium facing thousands or even millions of readers without even paying a dime in marketing expenses. If this excites you, follow the strategies that I describe in this article. These are proven strategies that have helped several bloggers and SAAS companies establish brands that even billion dollar companies would envy.
If you are thinking that you have to be an amazing writer to get featured on major publication, you are wrong. You only need to be a great communicator (a story teller) who can present things with clarity. If you have already produced several blogs for your own website, you shouldn't be worried about it. But yes, being a great writer certainly helps.
Before I take you into step by step process of doing it, I will explain why you should be guest blogging at first place for the sake of those who have never considered guest blogging.
Benefits of getting published at top sites
Guest blogging at major publications is the most effective and efficient way of putting yourself on the center stage and establishing yourself as an expert on the subject. But [guest blogging requires more work] than writing for your own blog. However these extra efforts are fully worth it considering the traffic you grow quickly. Here are some tangible benefits:
- You reach new and huge audience base, you wouldn't normally otherwise
- Your prospects get social proof about your brand. It instantly becomes trustworthy. It's like top sites vouching for you.
- It's common to see many companies's website having featured section where they show major publications speaking about them. Guest blogging is how they got there in many cases.
- SEO back links that helps sites like Google, Yahoo and Bing rank you better in their search results.
The best place to guest blog
It's great to be featured on Huffington Post, Forbes, TechCrunch, Entrepreneur etc. But knowing where your prospective subscribers or customer hangout will drive more qualified leads. So for example if you are a technology company that builds app to track health and fitness, you should also try to get published in blogs and news sites in your niche, i.e. top health and fitness blogs to reach more qualified and interested audiences.
Now you have some Idea about guest blogging for your business. Let's move on to actual step-by-step process.
Step 1 - Prepare a list of places to guest blog
Major publications such as Huffington Post, Forbes, TechCrunch, and Entrepreneur are always great place to blog. But they cater to broad range of audience which means though there will be good amount of traffic flowing to your website, conversion many not happen as expected. But that doesn't mean that you should completely rule out these avenues. One or two blog post a month is just fine at these places. You need to find out places to blog that will give you biggest return on your time invested. Here are some of the things you can do to create a prized list for guest blogging:
- List of top sites relevant to your brand (names on top of your mind)
- Check out the website of your competitors and make a list of major publications they are featured
- Check out their Tweeter feed to look for any posts they are sharing that they have published on major sites
Use excel sheet to prepare list of blogs and capture information such as website address, size of the website (large, medium, small etc.), editor or influencer's email id, contact name and URL of their guest post submission page. Reserve a column to record recent communications with them. Start with medium size blogs with more engaged readers.
Reaching out to editors and influencers can be a very time consuming process, but you will be building precious industry connections.
Step 2 - Do your homework
Guest blogging is not easy, simply because lately it has received much attention and has grown very competitive. But the purpose of this guide is to make it easy and repeatable process for you.
Top sites like Forbes and Huffington Post receive several thousands of pitches each day. It's not feasible for them to hand hold you through all the process and baby steps. You need to do your homework before you contact them or else your pitch will simply be ignored. Read their guidelines several times.
Step 3 - Prepare a template
Read at least 5-to-6 articles that have highly performed and are relevant to your industry to understand their writing style and preferences. This step is time consuming, but you can't avoid it. This is one main reason why majority of people never get published at top sites. Identify similarities/pattern between those highly successful articles. Based on these similarities create a template for your guest blog.
Step 3 - Write the best piece you can
Before you sit down to write, spend time thinking what insight can you bring on the table. No one is interested in generic fluffy stuff. Can you pour down your experience, market insight or anything that either no one knows or no one thought of it before? If you can't come up with anything new, can you give twist to the entire topic by presenting a new angle or a new outlook? You have already done the hardest part that is drawing the template for your blog in previous step; use it to produce great content that provides real value to your readers. Think in terms of how your article is going to solve your reader's problems.
Step - 4 Send your pitch
No one likes to be rejected. That's the reason why most blogger dread this part the most. America's most well-known and prolific innovator, Thomson Alva Edison failed 10,000 times before inventing the light bulb. Rejection is part of the game and you should become comfortable with it.
Editors are busy, so you should keep trying. Keep your pitch brief and if it doesn't work, try again for a different article. Don't spend time praising about their website. Get straight to the point in as few lines as you possibly can.
Use simple, grammatically free English. Provide a brief intro, your image and links to your published works (links to your blog is just fine). Send them the finished article in the body of the mail. It should be the final draft ready to be published.
Step - 5 Get published
Persistence will pay and when that happens, use the opportunity to build upon relationship with the publication house. Keep yourself available to reply to all the comments that you receive on your posts. You should also promote your article by sharing it on your social media and with your newsletter subscribers. These are small things that editors notice and will help you in the future.
A first-rate journalist, Smita Benjamin expertly covers wide variety of topics around web traffic building, website traction and blogging. She helps companies with strategic content planning to drive highly targeted traffic. She loves reading, travelling and exploring new places.
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